Today we're bringing you photos of all the lovely Snowdogs around the city centre! There are 10 to discover on Birmingham's new Christmas trail.
What's more, you can download a map for free and complete the trail without having to spend a penny! You'll find them at Ice Skate Birmingham, the Mailbox, the Piccadilly Arcade, the German Christmas Market, Bullring, Christmas in Cathedral Square and Great Western Arcade plus other key locations around the city.
The idea is to try to unscramble a series of 10 letters to spell a word. All money raised will go to Birmingham Children’s Hospital Charity.
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The Central BID trail has been created by Wild in Art, the organisation that brought us the Penguin Parade and Walking with the Snowman in previous years. This project has been inspired by The Snowman™ and The Snowdog – the animated sequel to Raymond Briggs’ picture book The Snowman™.
Kate O’Callaghan, Project Manager at Wild in Art, said: "We're really excited to be continuing our ongoing partnership with Penguin Random House Children by bringing our Snowdogs to Birmingham. Visitors to the City will discover the magic of the trail and see how the artists have brought Raymond Briggs’ iconic character to life."
Take a look at our gallery of photos here:
Where to find the Snowdogs Discover Birmingham Trail
You’ll find the Snowdogs at the following locations:
- Starry Night in Centenary Square
- Ru-dog at the German Christmas Market
- Elf at the Christmas in Cathedral Square Market
- Candy Cane in the Great Western Arcade
- Classic Snowdog on Corporation Street
- Roodie in the Piccadilly Arcade
- Sparkle at The Mailbox
- Ginger in Southside
- Bark the Herald Angels Sing in Bullring
- Gizmo in Selfridges
Listen to our Brummie Mummies 2023 Christmas Podcast here:
Sam Watson, Chair of Central BID, said: “Families travel from across the Midlands to enjoy our annual Christmas trails and support Birmingham Children’s Hospital Charity through donations. This year’s Snowdogs trail will be just as special and we’re looking forward to welcoming thousands of visitors to the city centre to enjoy the trail and our great shopping, dining and attractions, which will make Birmingham city centre a fabulous place to be this Christmas."
You can download a pdf of the Christmas in Birmingham map here:
Snowdogs Discover Birmingham is Central BID’s annual Christmas trail, in partnership with Colmore BID, Southside BID, Westside BID and Frankfurt Christmas Market. The trail has been created by Wild in Art, who created previous years’ Penguin Parade and Walking with the Snowman.
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