Residents in a Shropshire town are the most likely to win the Postcode Lottery, a study has revealed. Telford is the luckiest area in the UK according to research which evaluated the number of Postcode Lottery wins per 10,000 households.

With an average of 42.14 wins per 10,000 households, Telford ranked in first, and with 41.57 wins Shrewsbury came in second place. London is home to nine of the 10 unluckiest postcodes, with West Central London home to the fewest wins per 10,000 households (8.48).

The new research, conducted by online casino site Mr Spin, analysed the latest available data from lottery.co.uk to assess which UK postcodes are prone to winning the Postcode Lottery the most.

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It is estimated that 60 per cent of households play the Postcode Lottery. To achieve a fair and accurate ranking, the number of estimated active players in each postcode was divided by 10,000 before being further multiplied by the number of wins in that postcode since records began in 2011.

That ultimately determined how many wins each postcode has per 10,000 households. The postcodes were then ranked from luckiest to unluckiest accordingly.

Luckiest areas in UK:

  • Telford is the luckiest postcode in the UK. Although it has only seen 216 postcode wins in its history, the town averages 42.1 Postcode Lottery winners in every 10,000 households which is the highest average across the country.
  • Shrewsbury ranked in second. Although the Shropshire based town has significantly more active players than Telford (86,849), it averages just shy of 42 winners every 10,000 households (41.57).
  • Exeter is the only other postcode to average more than 40 (40.76) wins per 10,000 households. The Southwest postcode also has the second largest number of active players (141,552) out of the top 10 luckiest postcodes.
  • Lancaster ranked in fourth with 39.94 wins per 10,000 homes.
  • Taunton is home to the fifth luckiest postcode in the UK
  • The county town of Somerset averages 38.4 wins per 10,000 households.
  • Darlington, which has seen 357 wins since records began, averages 37.91 wins per 10,000 homes.
  • Llandudno is Wales’ luckiest postcode and the seventh luckiest postcode in the entire UK. With a huge 518 wins since records began, the seaside town averages just over 37 wins (37.1) per 10,000 households.
  • Salisbury ranked in eighth. Although the postcode has seen the fewest number of wins (210) out of any of the 10 luckiest postcodes, it still averages a higher percentage of wins per 10,000 households than most of the postcodes in the UK (36.93).
  • Swansea is the ninth luckiest postcode in the UK and is Wales’ second luckiest postcode. With a whopping 686 wins since records began – the highest number out of any of the top 10 - the postcode averages just over 36 wins (36.2) per 10,000 households.
  • Lincoln rounds off the top 10 luckiest postcodes in the UK. The East Midlands-based postcode has seen 267 wins since records began and averages 35.19 wins per 10,000 households.

On the opposite end of the scale, London is home to most of the UK’s unluckiest postcodes. With just 8 wins since records began, Western Central London averages the fewest number of wins per 10,000 households (8.48). It is the only postcode that averages less than 10 wins per 10,000 homes in the UK.

Its neighbouring postcode West London ranked next. With an average of just over 10 wins per 10,000 households (10.26), the postcode is statistically the second unluckiest postcode in the UK.

Unluckiest areas in UK:

  • Northwest London
  • South West London
  • North London
  • East London
  • East Central London
  • South East London
  • Twickenham
  • Luton, which ranked ninth from bottom, is the only non-London postcode in the bottom 10, averaging less than 21 (18.34 and 20.03) wins per 10,000 households.

Digital Marketing Coordinator at Mr Spin, free spins casino, Joy Liu, said: "Although you have a small chance of winning big in the Postcode Lottery, as long as the £12 monthly fee is affordable for the entrant, it is often a worthwhile investment. As a trusted and responsible UK lottery, it has provided so many people with fortunate breaks.

"It is ultimately fascinating to learn where traditionally is the luckiest place to live as well as the unluckiest."