Have you spotted the super cute Snowdogs that have popped up around the city? Just like Walking with the Snowman trail and the Penguin Parades of previous years, this is the new Christmas trail from Central BID.
And we love it! There are 10 pups to discover at key locations across the city centre from now right through until the new year. Launching today (Wednesday November 8), the Snowdogs will be in place right through until Thursday January 4. Look out for them at Ice Skate Birmingham, the German Christmas Market, Bullring, Christmas in Cathedral Square and Great Western Arcade to name just a few.
The colourful dogs are inspired by The Snowman™ and The Snowdog – the animated sequel to Raymond Briggs’ picture book The Snowman™ where a young boy builds a Snowman and Snowdog that magically come to life at midnight. The sculptures have been painted by local artists.
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The trail is free to complete and you can download a free trail map below. Just like before, visitors are encouraged to make a donation to help fundraise for Birmingham Children’s Hospital Charity.
Sam Watson, Chair of Central BID, said: “Families travel from across the Midlands to enjoy our annual Christmas trails and support Birmingham Children’s Hospital Charity through donations. This year’s Snowdogs trail will be just as special and we’re looking forward to welcoming thousands of visitors to the city centre to enjoy the trail and our great shopping, dining and attractions, which will make Birmingham city centre a fabulous place to be this Christmas."
Where to find the Snowdogs Discover Birmingham Trail
You’ll find the Snowdogs at the following locations:
- Starry Night in Centenary Square
- Ru-dog at the German Christmas Market
- Elf at the Christmas in Cathedral Square Market
- Candy Cane in the Great Western Arcade
- Classic Snowdog on Corporation Street
- Roodie in the Piccadilly Arcade
- Sparkle at The Mailbox
- Ginger in Southside
- Bark the Herald Angels Sing in Bullring
- Gizmo in Selfridges
Listen to our Brummie Mummies 2023 Christmas Podcast here:
Miranda Williams, head of public fundraising for Birmingham Children’s Hospital Charity, said: “The Snowdogs trail is a must-do with the kids this Christmas and we’re so grateful to Central BID for supporting us in this special way.
“If you want to feel extra festive as you're doing your Christmas shopping this year, we encourage you to come into the city centre and follow the trail to find all 10 Snowdogs. And, as you do, keep an eye out for the hidden letter on the base of each statue. Unscramble the 10-letter word and share your answer with us at bch.org.uk/forms/snowdog and you'll be in with a chance of winning a £100 dining voucher."
You can download a pdf of the Christmas in Birmingham map here:
Snowdogs Discover Birmingham is Central BID’s annual Christmas trail, in partnership with Colmore BID, Southside BID, Westside BID and Frankfurt Christmas Market. The trail has been created by Wild in Art, who created previous years’ Penguin Parade and Walking with the Snowman.
Families who share their Snowdog snaps also stand a chance of winning £50 weekly city centre shopping vouchers if they hashtag their images #SnowdogsBrum and follow and tag the @shoppinginbham Instagram account.
To keep updated on Christmas things to do, follow our Brummie Mummies Facebook page, sign up to our Brummie Mummies newsletter and listen to our podcasts
