Parents have sung the praises of the Amazon Fire 7 Kids tablet which is currently 52 per cent off in the Black Friday sale. The RRP of the tablet is £114.99 but it is currently priced at just £54.99.

Reviewers have dubbed it an "investment" for your children, with others praising its parental controls. It comes in three colours - blue, purple and red - and is designed for children aged between three and seven years.

The advert for the tablet on Amazon says: "Includes a full-featured Fire 7" tablet (not a toy) for ages 3–7, a Kid-Proof Case with built-in stand, 1 year of Amazon Kids+ and 2-year worry-free guarantee.

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"2-year worry-free guarantee. If it breaks, return it and we’ll replace it for free. Every Fire Kids tablet also comes with a sturdy Kid-Proof Case designed to protect against drops and bumps."

One happy customer wrote in a review: "It is an amazing product to invest for your kids! The silicon case is very good, and it protects really well the tablet, also having pretty colours.

"The tablet itself running android it is as we expect, not the best as the tablet’s processor is not very powerful, but still very much worth it."

Another said: " It's great for my child. Its a little slow and laggy but otherwise great for a kid. I like the parental controls on it."

A third added: "Great tablet, good for kids games and learning activities. Keeps my little one busy for hours. Good camera quality, the device in general is just excellent. Would recommended to anyone with young children!"

"Absolute bargain," another said. They added: "It will be first tablet for my toddler. It’s brilliant size and got safety cover to prevent damage.

"We didn’t give it to her until Christmas but I was switch on to see if it’s working. Set ups is easy and spend not to bad. Screen it self could be wider but as it first device and for the price I think it’s worth it 100%."

The tablet can also be purchased via Argos or John Lewis. You can view it on Amazon here.